OUR IDENTITY

We love fashion. And believe in premium urban design that is creative, versatile and always in tune with the ‘zeitgeist’. We design our collections for the modern urban woman. She’s feminine today, tough tomorrow. She’s flirtatious, embraces an edgy look. Always with sophisticated, effortless elegance. Mix & match. Patterns, prints, colours and plenty of timeless looks. Our iconic garments feature every season. Leather jackets, floral-print dresses, cashmere sweaters, fun T-shirts, lace tops. Female traits embodied in timeless classics that enhance any wardrobe. Fashion is fun, individual, but should never look strained. Unattainable ideals? We believe in reality. That no two days are the same. That women are both powerful and sensitive. They laugh, they cry. Are focused at work and close to their families. Never overwhelmed. But they encounter many changes and contrasts. And huge challenges. These are the lives our women lead. That is why we are passionate about aiming higher and constantly improving. Paying close attention to detail, perfect finishing and the finest quality. Each individual garment tells its own story. Believable, honest, passionate, real fashion – that is SET.

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We love fashion. And believe in premium urban design that is creative, versatile and always in tune with the ‘zeitgeist’. We design our collections for the modern urban woman. She’s feminine today, tough tomorrow. She’s flirtatious, embraces an edgy look. Always with sophisticated, effortless elegance. Mix & match. Patterns, prints, colours and plenty of timeless looks. Our iconic garments feature every season. Leather jackets, floral-print dresses, cashmere sweaters, fun T-shirts, lace tops. Female traits embodied in timeless classics that enhance any wardrobe. Fashion is fun, individual, but should never look strained. Unattainable ideals? We believe in reality. That no two days are the same. That women are both powerful and sensitive. They laugh, they cry. Are focused at work and close to their families. Never overwhelmed. But they encounter many changes and contrasts. And huge challenges. These are the lives our women lead. That is why we are passionate about aiming higher and constantly improving. Paying close attention to detail, perfect finishing and the finest quality. Each individual garment tells its own story. Believable, honest, passionate, real fashion – that is SET.

SET CREATIVE DIRECTOR

Founder and Creative Director. Corporate lawyer, businesswoman and mother of four. Maya Junger is the third generation to enter the family business. Where strong women have always played an important role. Dynamic role models. Committed and forward-looking. Just like Maya’s decision in 2009 to forge her own path with SET. Passion for creativity is what drives her. She takes her inspiration from the urban ‘zeitgeist’. A cosmopolitan woman who travels the globe, loves New York, London, Paris and Tokyo as much as Copenhagen, Amsterdam and Stockholm. Adores vintage clothing, swears by modern technology. She’s the driving force, the conductor and the face of the brand. A pioneer, a trendsetter; she embodies the perfect SET woman: someone with a strong personality, plenty of emotion and a style that’s unique to her.

SET SUSTAINABILITY

SET looks back on a long history of responsibility and ecological awareness. That is why we produce with care. And with respect for people, animals and the environment. Use sustainable materials, develop alternatives. Are gradually moving towards even better production practices. Vegan leather. Organic cotton. Recyclable polyester. And away from real fur. Away from down. And exotic leather. How we use the world’s resources is key to our quality. We may not be an eco-label. But we try, under our own set of strict requirements and standards, to be as low-emission, innovative and eco-friendly as possible. This, of course, includes a detailed examination of all our production and supply processes. SET is at home throughout the globe, but our collections are produced by experts in Europe that we have known for several years. And have now become friends. Carefully selected, traditional producers with decades of experience, extensive knowledge and high quality standards. Together, we believe we can make the world that little bit better each and every day. For us, our children, our children’s children and our planet. 

We believe in people. In the brilliant work of our team. We nurture their abilities, and their enthusiasm is what drives us. That is why we take responsibility. Not only for the SET community, but also for the environment. Are committed to sustainable production. One that is transparent. Certified. Environmentally conscious. Garments made with care and attention to detail. By skilled textile workers, producers, people.

MADE IN EUROPE

A Munich-based fashion house founded in the 1950s. Now a global brand. A mixture of tradition and modernity is as much a part of the family’s story as its success. Believing in values, continuously growing, taking steps forward as a team – that is SET. For decades we have been working with producers and partners all over the world whom we can trust. Who believe in our mission. And who have thus become part of our family. Our collections are designed in our bright loft-style office in Munich. Prototypes are made in our in-house atelier. Most of our production takes place in Europe. We are family – we are SET.


SET PEOPLE

What matters even more to us than fashion are the people we work with. Be it in design, production or in sales: each individual counts. Open, respectful, appreciative. We’re committed to nurturing a collaborative, amicable and fair working environment. Our corporate culture is driven by vibrancy and passion. We are an agile, highly motivated team. We give each of our employees the opportunity to play a key role in helping to shape our company. To grow individually. To assume direct responsibility. SET aims to create a positive work environment for the whole team. That is why we encourage teamwork as well as an open dialogue and a constructive exchange. Our jobs are exciting. Challenging. Empowering. And entrepreneurial! Being transparent, thinking positively and having the courage to try something new – with these values, we aim to lead the way for our crew. We help our staff, especially our female employees, to combine work and family. Through flexible working hours, home-office possibilities and encouragement. Because SET is designed with women in mind. And primarily made by women. From our designers to our cutters, from our buyers to our shop assistants and our Creative Director – for us, it is vital to employ women in a range of positions. Because this diversity is then reflected in our designs. But also in our approach to life. Our mentality. And the way we work.